Bluewater partners with young Swedish professional swimmer setting his sight on an olympic medal

Emerging elite swimmers compete not only for top positions but also for the funds that give them
the pool time they need to train and compete. Bluewater is honoured that one of Sweden’s top young swimmers 22-year old Adam Paulsson, has agreed to partner with the company in his effort to break into the top echelon of the sport.

Passion and talent

Anders Jacobson, CEO and co-founder of Blue AB, the holding company that owns Bluewater, said: “Bluewater’s breakthrough water purification technology has propelled us to the pinnacle in the premium water purification field and our mission is to provide everyone access to clean water. We are amazed and inspired by the passion and talent that Adam exhibits both in and out of the water, and we are honoured he has chosen to be a partner for us and a role model for other young athletes who care about how they fuel their body with excellent nutrition and drinking water.”

Most swimmers look the same

Swimming has yet to become a top spectator sport in the same way as basketball or football. Many events take place in uncomfortable and over-heated environments and get little television coverage. And most swimmers look the same in their goggles and cap with the majority of races done and dusted in a few short minutes and microseconds.

All the above means swimmers need to work hard at supporting themselves to pay the bills while they invest in the needed training that allows them to compete in the national and international competitions that build their records. Olympic level swimmers basically live in the pool, spending five hours a day practicing for three days a week, and then a further two to three hours for the other four days.

Take care of your body

Elite swimming demands taking great care of your body, eating the right high calorie meals to handle the intense workouts. Training with weights, doing yoga. Swimming is also a mind game. Swimmers have to compete with the clock to gain specific times that allow them to participate in the top competitions. Breaking records helps get your name in the headlines. What that does mean? It means being able to swim 50 meters in around 24 seconds! They have to clock long distances during their individual workout training sessions, covering four or five kilometres or more in the pool.

No substitute for staying hydrated

In swimming there is, frankly, no substitute for excellence if you want to become superhuman performer you need to be to get close to an olympic medal. And staying hydrated during swimming is as important as when running or cycling. You lose almost as much fluid from sweating in an intensive pool workout as when on dry land. A water bottle at swim practice is a necessity because good hydration has a positive impact on both your physical and mental performance. Because our muscles are about 73% water, staying hydrated helps repair muscles and nutrient absorption. One study showed that reducing fluid intake by just 2 percent could lead to lowering performance by around 10-20 percent. So, if we are what we drink, it makes sense to make sure we’re drinking water as pure as nature intended, which is what Bluewater strives towards.

Pushing the boundaries

Adam Paulsson says: “I love pushing boundaries and look for the same commitment in those I partner with. Thanks to their innovation-driven focus on providing access to clean water for everyone around the world and thereby helping to halt the spread of single use plastics, Bluewater is helping push the boundaries for a more sustainable world.”