This Cookie Policy applies to Blue AB and all other companies in the Blue Group (together “Blue”) and is valid from 25th of May 2018.

Our use of cookies and other tracking technologies

We use cookies on our websites to offer you a better user experience and to track your use of our sites, in order to improve their structure and content. We also use other tracking technologies that work similar to cookies. The information below about cookies also applies to these other tracking technologies.

What are cookies?

Cookies are small, often encrypted text files that are used to store information on web browsers. They allow websites to store things like user preferences and help to enhance the website’s usability. They can also provide information to the website owner about how the website is used.

Different cookie types

These are the different cookie types that are used on our websites.

Session / temporary – These cookies are deleted when you close your browser.

Permanent / persistent – These cookies are not deleted from your device when you close your browser. They remain for a longer period of time or until you manually delete them. How long persistent cookies remain on your device depends on the duration of the cookie and your browser settings.

First party – These cookies are issued by our websites when you visit them.

Third party – We use certain cookies from third parties on our websites. These cookies are primarily used to improve your user experience, select language, aggregate statistics about the number of visitors to the websites and obtain data about how the websites are being used.

Why we use cookies

We use cookies for different purposes. Some cookies are necessary for our websites’ functionality and other cookies we use to improve the sites. We categorise the cookies we use like this.

Necessary cookies – These cookies help make our websites usable by enabling basic functions like page navigation and access to secure areas of the websites. The websites cannot function properly without these cookies.

We use necessary third part cookies that are both session cookies and persistent cookies with a duration from your current session up to 10 years

Analytics cookies – These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. For example, they track what pages are most frequently visited and from what locations our visitors come.

We use Google Analytics for website analysis and in order for their services to work we use certain analytics cookies. These cookies are first and third party cookies with a duration from your current session up to 2 years.

Preference cookies – These cookies enable our websites to remember information that changes the way the sites behave or look, like preferred language or what region you are in. The preference cookies we use are both first and third party cookies with a duration from your current session up to 3 years.

Marketing/advertising cookies – These cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers.

We use both first and third party marketing/advertising cookies with a duration from your current session up to 2 years.

If you do not want to accept cookies

In modern browsers it is usually possible to stop accepting cookies, or to stop accepting cookies from certain websites. Previously stored cookies can also be deleted through the web browser. Normally you can do all of this in the Options or Preferences menu of your browser. In the Help option you will find more details.

Keep in mind that some website functions may not work if you do not allow cookies.

Questions and comments on this Policy

If you have any questions or comments on this Policy, please contact us by e-mail or mail.

Blue AB
Danderydsgatan 11
114 26 Stockholm


Last updated: 25 May 2018